I’ve read a lot recently about url’s and how to use tools to shorten them, the idea being that shorted urls and easier to manage and by using an intermediary you can measure useful information such as who clicked your link and how often.  I am not 100% certain if this is a away for providers such as Google to collect more data for their own uses, but I am prepared to give it a trial at least.

One of our other sites offers web design and optimisation to help websites reach their potential they have a block of url shorteners under test the list of URL shorteners can be found here

I will update this post in a few months once I have some practical experience in this area to report back on.